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Marketing & Digital Strategy - CLS-00013876
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General
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Announcements
Assignment submission guidelines-Task 1 and 2
Assessment guidelines Slides _MC Dec 23- Task 1 an Task 2
CIM referencing documents for Assignment -Task 1 and 2
Assignment submission guidelines
Command verbs
Harvard referencing guide
Level 6 reading list
Module spec
Assignment task guidelines
Slides LO1-LO6
Marketing and Digital Strategy LO5 Dec 2023
Marketing and Digital Strategy LO4 Dec 2023
Marketing and Digital Strategy LO3 Dec 2023
Marketing and Digital Strategy LO2 Dec 2023
Marketing and Digital Strategy LO1 Dec 2023
Stakeholders and segmentation
Marketing and Digital Strategy LO6 Dec 2023
Class schedule and deadline for submission of task
CIM Level 6 Sep 2023 - SM Unit 1 Mrinalini
Additional resources
Ceglinski The Concept of Competitive Advantages
ResourceBasedTheoryinMarketing
sustainability-13-03887 (2)
VRIN Framework
1-Tangible-Resources-are-the-First-Step
UN Sustainability goals
Cognitive Models of Strategic thinking
SPACE analysis Framework for competitive analysis
Mision statements
9QUEST~1
Vision Statement SMI
Customer journey personas
MARKET~1
Synthetic-strategy-implementation-model
Six markets model
BALLAN~1
Balanced Scorecard and Nonfinancial Performance Measures
BSc templates and case studies
PDCA model application
SIx SIgma model application
the core of Kaizen
Hubspot marketing trends 2023
ecommerce marketing trends
mediatool marketing trend
DMI top digital marketing trends
B2B marketing basics
Analysing Current And Future Strategies For Pizza Express By Using SAF Model
Aligning Mission, Vision & Goals
Link between VMO
justification of Critical Success factors
reading material LO4
Reading Material LO5
Reference books
Strategic Marketing Planning and Control
Strategic Marketing Planning ( PDFDrive )
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Course info
Marketing & Digital Strategy - CLS-00013876
Teacher:
Mrinalini Choudhary
Skill Level
:
Beginner