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Dec 2023-Planning Campaigns - CLS-00013797
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Course Schedule and Materials from CIM
v4-l4-planning-campaigns-module-spec-final
v2-planning-campaigns-assignment-december-2023-final
candidate-assignment-submission-guidelines-2022-2023-v20
CIM - BE PREPARED - Learners 2023
command-words-version-3-october-2020
harvard-referencing-v80-2022
guide-to-candidate-submissions-to-calibrand-v1-2
reading-lists-2022-l6-diploma
CIM Level 4 Unit 2 - Dec 2023 schedule and task submission deadline
Slides
Chapter 1 (intro) MC Dec 23 assignment
General Assignment Guidelines Dec 2023
LO1 Campaign Process MC
LO2 (Situation Analysis) MC
LO6 (Evaluating Campaign) MC
sample objectives
LO3 (Planning Campaigns in Action) MC
LO4 (Campaign Implementation) MC
LO5 (Monitoring Campaign) MC
Shared notes and discussions
Task 1 (a) Dec 2023
Task 1 (c)
Task 2 (a+b) Dec 2023
Task 3 (a)
Financial Ratios metrics
Videos
Additional learning Resources
Marketing Communications discovery, creation and conversations by Chris Fill, Sarah Turnbull (z-lib.org) (1)
01 The relationship between marketing mix and promotion mix
online and offline marketing
multi channel marketing
employee engagement
Internal Marketing
10 steps of employee engagement
communication objectives- additional Note
successful campaign- Astronaut reality
dissatisfied customer
experiential advertising- Ted talk
How Influencers Have Transformed Modern Marketing"- Rachel David
"12 secrets to marketing and you won't believe what happens next"- Naimul Huq
Oreo’s collab with Stranger Things is turning the snacking world upside down
How M&S plans to become ‘more relevant, more often’
LO4- Critical Path
Learners tracking sheet
Lesson Plan
CLS-00013797 - Lesson Plan Dec 2023 Day 1
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Dec 2023-Planning Campaigns - CLS-00013797
Teacher:
Mrinalini Choudhary
Skill Level
:
Beginner