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Marketing & Digital Strategy - CLS-00012003
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General
Welcome
Announcements
Assignment submission guidelines-Task 1 and 2
Assessment guidelines April 23- Task 1 an Task 2
CIM referencing documents for Assignment -Task 1 and 2
v1-marketing-digital-strategy-assignment-april-2023-final
v6-l6-marketing-digital-strategy-module-spec-final
candidate-assignment-submission-guidelines-2022-2023-v20
command-words-version-3-october-2020
guidance-on-plagiarism
harvard-referencing-v80-2022
Slides LO1-LO6
Marketing and Digital Strategy LO1 April 2023
Marketing and Digital Strategy LO2 April 2023
Marketing and Digital Strategy LO3 April 2023
Marketing and Digital Strategy LO4 April 2023
Marketing and Digital Strategy LO5 April 2023
Marketing and Digital Strategy LO6 April 2023
Class schedule and deadline for submission of task
CIM Level 6 Jan 2023 - SM Unit 1 (1)
Additional resources
Gantt Chart Project template
Ceglinski The Concept of Competitive Advantages
ResourceBasedTheoryinMarketing
sustainability-13-03887 (2)
VRIN Framework
1-Tangible-Resources-are-the-First-Step
UN Sustainability goals
Cognitive Models of Strategic thinking
SPACE analysis Framework for competitive analysis
Mision statements
9QUEST~1
Vision Statement SMI
Customer journey personas
MARKET~1
Synthetic-strategy-implementation-model
Six markets model
BALLAN~1
Balanced Scorecard and Nonfinancial Performance Measures
BSc templates and case studies
PDCA model application
SIx SIgma model application
the core of Kaizen
Hubspot marketing trends 2023
ecommerce marketing trends
mediatool marketing trend
DMI top digital marketing trends
B2B marketing basics
Analysing Current And Future Strategies For Pizza Express By Using SAF Model
Aligning Mission, Vision & Goals
Link between VMO
justification of Critical Success factors
class online link
Reference books
Strategic Marketing Planning and Control
Strategic Marketing Planning ( PDFDrive )
Turnitin for submission
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Course info
Marketing & Digital Strategy - CLS-00012003
Teacher:
Mrinalini Choudhary
Skill Level
:
Beginner