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Applied Marketing - CLS-00012002
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General Announcements
Welcome
Announcements
CIM Level 4 Virtual Session
Day 1 - Ch 1 - Marketing and the Organisation
Slides - Chapter 1
Video: Philip Kotler - Marketing Strategy
Video: The best job in the world
Day 2 - Ch 2 - The Marketing Environment
Slides - Chapter 2
USA vs BRICS: A comparative analysis
WEF Future of Jobs Report 2023
Gartner Top Strategic Technology Trends for 2022
Deloitte: Global Marketing Trends
Day 3 - Ch 3 & 4 - Consumer Behaviour and Organisational Behaviour
Slides - Chapters 3 & 4
Determinants of Choice Set Size: an Alternative Method For Measuring Evoked Sets
Day 4 - Ch 5 - Marketing Ethics
Slides - Chapter 5 - Marketing Ethics and CSR
Ethical practices
Nike's CSR Challenge
Day 5 - Ch 6 (Market Research and Business Intelligence) and Ch 9 (Value through Service)
Slides - Chapter 6 - Market Research
How Market Research Has Changed In The Last Five Years
A New Beginning For Market Research
Slides - Chapter 9 - Value through Services
Rapid change in the service sector
Video: Scandinavian Airlines
Creating value through transforming the customer journey
Day 6
Slides - Chapter 7 - Segmentation Targeting Positioning
Market Segmentation (With Real World Examples)
Video: How to sell to baby boomers
Video: MacDonald's segmentation strategy
Market segmentation example - Banking
Market segmentation example - Supermarkets
Day 7
Slides - Chapter 20 - Product Strategy
Video: Permanent Beta
How to use the BCG Matrix model
GE Matrix
Day 8
Slides - Chapter 8 - Value through Brands
Philip Kotler on the importance of brand equity
What helps make Coke a powerful brand?
How Apple and Nike have branded your brain | Your Brain on Money | Big Think
5 secrets to brand success
Stories of successful branding/rebranding
Brand extension
Day 9
Slides - Chapter 10 - Value through Relationships
Dave Carroll - United breaks guitars!
Kody Bateman on Relationship Marketing
How Starbucks Makes Relationships Central to Content
Slides - Chapter 11 - Value through Innovation
Eight Post-Covid Tech Trends Expected To Grow Exponentially
The Art of Innovation - Guy Kawasaki
Day 10
Slides - Chapter 13
Dunkin Donuts
Share a Coke Campaign
Product placements
SOSTAC Framework for planning campaigns
Marketing Communications Planning Framework
Marketing Communications - Chris Fill & Barbara Jamieson
Day 11
Slides - Chapters 14 & 15
What Is Mass Marketing and How It’s Effective
Direct Marketing: Benefits, Steps and Examples
Volvo - Guerilla Advertising
United Breaks Guitars - Case study
TESCO - Virtual subway store in Korea
Day 12
Chapter 19 - Analysing Competition
Competitive Advantage
Porter's 5 Forces - Pharmaceutical
Porter's 5 Forces - Airline
Day 13 (including exam papers x 2)
Chapter 18 - Marketing Planning
Day 14
Chp 12 - Pricing
Factors affecting Pricing
Elasticity of Demand
Day 15
Chapter 17 - Distribution
Google shopping
Tesco Homeplus Virtual Subway Store in South Korea
Retail 4.0
Distribution decisions in the Marketing Mix
Distribution channels
Day 16
Chapter 16 - Digital Marketing and Social Media
7Ps of Online marketing
Digital 2023: Global Overview Report
How To Upgrade Your Digital Marketing Strategy In 2023
Day 17
Chapter 21 - Global Marketing Strategy
Jack Ma - ambition to go global
Jack Ma - Globalization's growing pains
Google Shopping
Coca Cola's marketing strategy
Day 18
Chapter 22
The Strategy Implementation Challenge - Robin Speculand
Abercrombie and Fitch Marketing Strategy
Past Exam Papers
Applied Marketing - Sample paper
Sample online Applied Marketing paper
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Summary
Course info
Applied Marketing - CLS-00012002
Teacher:
Jolly Thomas
Skill Level
:
Beginner