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Principles of Marketing - CLS-00011091
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Course data
General
Announcements
Intro class
Marketing Management MN3141 (intro)
book and additional reading material
MN3141 - Study Guide
Principles of Marketing Ebook
Further reading-chapter 3
consumer behavior trend 2022
neuromarketing
Retail Speaker Doug Stephens: Customer Engagement Is the Key to Success
slides
Principles of Marketing MN3141 Chapter 2
Marketing Management MN3141 Chapter 3
Marketing Management MN3141 chapter 4
chapter 5- consumer behavior
Marketing Management MN3141 chapter 5
Kotler Chapter 6
Principles of Marketing MN3141 chapter 6
Marketing Management MN3141 chapter 7 Jan 162023
Marketing Management MN3141 chapter 8 (study guide and Kotler)
Marketing Management MN3141 chapter 9
Principles of Marketing MN3141 chapter 10
Principles of Marketing MN3141 chapter 11
Kotler pom16e inppt 12
kotler pom17e ppt 20
Marketing Management MN3141 chapter 14
Kotler pom18 ppt 12
Principles of Marketing MN3141 chapter 12
In-class activities
Stakeholders Analysis
UoL- Review of Chapter 1
Case Study- consumer behavior
Buying Process activity
Case Study-OBB
(PDF) Segmentation by motivation in rural tourism A Korean case study Mjefula Mohlomi - Academia.edu
Apples positioning
further reading
Tesla Maket segmentation
Apple segmentation
question to think - Positioning
What Goes Around Comes Around Understanding Trust
Test Title
CRM- case study
Mock Test 1
QP MN3141 Feb 5
mock test I
Assignments
Assignment 1
Question Chapter 9
Assignment 2- Innovation
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University of London
Summary
Course info
Principles of Marketing - CLS-00011091
Teacher:
Mrinalini Choudhary
Skill Level
:
Beginner