Skip to main content
Planning Campaigns - CLS-00009815
0%
Previous
Course data
General
Announcements
Course Schedule and Materials from CIM
candidate-assignment-submission-guidelines-2020-2021-1
guidance-on-plagiarism
harvard-referencing-v72-2021
command-words-version-3-october-2020
level-4-planning-campaigns-2022- reading list
v1-planning-campaigns-assignment-july-2022-final
v4-l4-planning-campaigns-module-spec-final
class schedule
Online link - only for Induction, in case learners are not able to attend on March 27, 2022
Slides
Chapter 1 (intro) MC
General Assignment Guidelines July 2022
LO1 Campaign Process MC
LO2 (Situation Analysis) MC
LO3 (Planning Campaigns in Action) MC
LO4 (Campaign Implementation) MC
LO5 (Monitoring Campaign) MC
LO6 (Evaluating Campaign) MC
Shared Notes and Discussions
Task 1 (a+b+c)
Task 2 (a+b)
Task 3 (a+b)
message creativity- case study
Videos
Additional learning Resources
Marketing Communications discovery, creation and conversations by Chris Fill, Sarah Turnbull (z-lib.org) (1)
01 The relationship between marketing mix and promotion mix
online and offline marketing
multi channel marketing
employee engagement
Internal Marketing
10 steps of employee engagement
communication objectives- additional Note
successful campaign- Astronaut reality
dissatisfied customer
experiential advertising- Ted talk
How Influencers Have Transformed Modern Marketing"- Rachel David
"12 secrets to marketing and you won't believe what happens next"- Naimul Huq
Oreo’s collab with Stranger Things is turning the snacking world upside down
How M&S plans to become ‘more relevant, more often’
Turnitin Assignments Submission
Next
Side panel
Categories
Home
Log in
Username
Username
Password
Password
Forgot your password?
Log in
Or login using your account
Categories
Collapse
Expand
Home
Professional Offerings
Summary
Course info
Planning Campaigns - CLS-00009815
Teacher:
Mrinalini Choudhary
Teacher:
Jolly Thomas
Skill Level
:
Beginner