Aim
of the module
- This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation.
- You will learn the campaign planning process including how to analyse an organisation’s current position.
- You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Purpose statement
This module covers the planning of
effective marketing campaigns and the processes for developing relevant
marketing activities to influence customers.
The module comprises of three units: first
unit develops knowledge about the campaign planning process; the second
unit develops the skills and knowledge to prepare and implement an effective
marketing campaign plan;
and the third
unit develops knowledge and application skills
to measure and monitor the results
of marketing campaigns.
Learning Objectives
Campaign Process
LO 1 - Understand the process of planning a campaign
LO 2 - Know how to undertake an internal and external situational analysis
Planning Campaigns in Action
LO 3 - Know how to develop a successful campaign plan
LO 4 - Understand how to implement a plan in practice
Campaign Success
LO 5 - Understand the principles of monitoring a marketing campaign
LO 6 - Know how to undertake a post campaign evaluation
- Teacher: Chandan Kaur
- Teacher: Sawsan Shaker
Skill Level: Beginner
